Watch events · calendar & coverage

What’s on in the watch world

The fairs, auctions and collector weeks that set the year’s agenda — with dates you can plan around, guides to each event, and daily coverage while they run. Updated as organisers confirm dates.

Calendar 2026–27

Every regional show and auction →
DatesEventWhereStatus
2–6 Sep 2026Geneva Watch Days 2026Independent-brand salon across the city; open to trade and publicGenevaLive
16–18 Oct 2026WatchTime New YorkBrand presentations and panels for North American collectorsGotham Hall, New YorkNext
6–9 Nov 2026Geneva auction weekPhillips Geneva Watch Auction XXIV (7 Nov), Sotheby’s, Christie’s, AntiquorumGenevaLater
7 Nov 2026Grand Prix d’Horlogerie de Genève (GPHG)The industry’s annual awardsGenevaLater
20–22 Nov 2026The EscapementRegional collector gathering with brand presentationsAbu DhabiLater
Jan 2027 · TBCLVMH Watch Week 2027TAG Heuer, Zenith, Hublot, Bulgari novelties; 2026 edition was 19–21 Jan in MilanTBCLater
5–11 Apr 2027Watches & Wonders Geneva 2027Mon–Thu trade only; Fri–Sun ticketed public days. New exhibitors: Breitling, Gallet, Universal Genève, DamianiPalexpo, GenevaLater
Nov 2027 · TBCDubai Watch Week 2027Biennial — no edition in 2026DubaiLater

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