Confirmed. Welcome to the Briefing.
Your Pre-Purchase Toolkit is ready.
Ten pages: the 10-minute price check, the questions that make a seller tell the truth, a printable inspection checklist, serial numbers brand by brand, red flags, how to pay safely and what to do in the first 48 hours.
On a phone, save it to Files or Books so it is there at the viewing. Pages 3 to 5 are the ones to print. The link also sits in the footer of every Sunday issue, so you can always find it again.
Start with the watch you are actually considering
The toolkit works best next to a buying guide for a specific reference. Three good places to begin:
- Tudor Black Bay 58 vs Rolex Submariner: the comparison most readers arrive on, with both watches’ real-world prices.
- The Rolex hub, and its siblings for Omega, Tudor, Seiko, Grand Seiko and Panerai: every current reference, what it costs, which to buy.
- The watch events calendar: fairs and auctions for the next 14 months, with daily coverage when they are on.
Hunting for something specific? Reply to any issue of the Briefing with the reference and your budget. Sean reads every reply, and the questions that come up most become the next guides.
The toolkit is free, and stays free
The Watchology runs without sponsored reviews; brands do not see articles before they go out, and affiliate links never decide which watch wins. If the toolkit saves you from a bad buy and you feel like saying thanks, a coffee covers an hour of the price research that keeps the guides honest.
One-off, any amount, no account needed. Entirely optional, and nothing changes if you skip it.