TL;DR — WatchTime New York 2026
- When: October 16–18, 2026 — 18 days from today
- Where: Gotham Hall, 1356 Broadway, New York City
- Brands: 46 confirmed — from Blancpain and Piaget to MB&F, Urwerk and Czapek
- Tickets: VIP Friday $250 · Sat/Sun GA $50 each · Friday dinner SOLD OUT
- Bonus: Windup Watch Fair runs concurrently at Center415, Fifth Avenue — free entry
Eighteen days. That is all the runway left before the biggest concentration of watch brands to hit the Eastern Seaboard this year lands in Midtown Manhattan. WatchTime New York 2026 opens at Gotham Hall on 16 October, and for the first time in the event’s eleven-year history it will share the calendar — and, crucially, the street-level energy — with Windup Watch Fair and the private Indies.NYC gathering. New Yorkers and collectors flying in from Asia-Pacific will have more reason than ever to make the trip.
Here is everything you need to plan the weekend, from ticket logistics to the seven watches that should be on your radar before you walk through the door.
Schedule & Tickets
| Day | Hours (EDT) | Access | Ticket Price (USD / SGD) |
|---|---|---|---|
| Friday 16 Oct — VIP Reception | 5:30–8:30 PM | VIP + full weekend pass | $250 / ~SGD 330 |
| Friday 16 Oct — VIP + Dinner | Evening | VIP + full weekend pass | SOLD OUT |
| Saturday 17 Oct — General Admission | 11:00 AM–5:00 PM | Saturday only | $50 / ~SGD 66 |
| Sunday 18 Oct — General Admission | 11:00 AM–4:00 PM | Sunday only | $50 / ~SGD 66 |
Tickets are available at watchtimeevents.com. The Friday VIP dinner option has already sold through — if you want the cocktail-only VIP access, move quickly; last year those sold out in the week before the event.
46 Brands Across Two Days
The full confirmed lineup for 2026 is WatchTime’s largest to date. Mainstream names sit alongside boutique independents that rarely take floor space outside Geneva or Basel, which makes the brand mix genuinely unusual for a US consumer show. The complete list:
Armin Strom, Arnold & Son, Artime, Artisans de Genève, Bell & Ross, Bianchet, Blancpain, Chopard, Chronoswiss, Citizen, Cyrus, Czapek, Fears, Ferdinand Berthoud, Fortis, Frédérique Constant, Gerald Charles, Gérald Genta, Glashütte Original, G-Shock, Hautlence, H. Moser & Cie., Kari Voutilainen, Keris, Kollokium, Kudoke, Laurent Ferrier, L. Leroy, Massena LAB, MB&F, Ming, Moritz Grossmann, Norqain, Oris, Parmigiani Fleurier, Perrelet, Piaget, Ressence, RGM Watch Company, Sarpaneva, Schwarz Etienne, Singer Reimagined, Ulysse Nardin, Urwerk, and Zeitwinkel.
The depth of independent representation is striking. Ming, Kari Voutilainen, Ressence, Urwerk, MB&F and Sarpaneva all under one roof is the kind of indie concentration that normally requires a trip to Geneva Watch Days. If your collection skews toward micro-brands and independent makers — and our guide to the best micro-brand watches of 2026 covers many of the names here — this show is worth the flight.
Seven Watches to Track Before You Go
WatchTime has already confirmed several pieces making their US debut or receiving floor time for the first time. Based on pre-show releases, these are the seven to seek out.
| Watch | Case | Movement | Price (USD) |
|---|---|---|---|
| MB&F SP One Pavée | 38mm white gold, 255 diamonds | Manual, 72h reserve | TBC |
| Daniel Roth Extra Plat Rose Gold Gilt | 38.6 × 35.5mm, 7.7mm thin | Manual Calibre DR002, 65h | ~$60,000 |
| Gérald Genta Geneva Time Only Marrone | 38mm rose-gold cushion | Auto GG-005P, 50h | ~$27,000 |
| Zenith Chronomaster Solo Sport | 40mm stainless steel | El Primero 3620, 60h | ~$9,500 |
| Citizen ATTESA Eco-Drive 50th Anniversary | 44.6mm Super Titanium | GPS Calibre F950 | $2,295 (ltd 1,500) |
| Norqain Wild ONE Skeleton Chrono | 42mm carbon-fibre | Auto flyback, 62h | TBC |
| Bell & Ross BR-X3 Black Titanium | Grade-2 titanium | COSC-certified manufacture | TBC |
The Citizen ATTESA anniversary piece is the most accessible piece in the room by a wide margin, and its GPS-calibrated Calibre F950 inside a structural-colour titanium case is a genuine feat of engineering at that price. At the other end of the spectrum, the MB&F SP One Pavée — set with 255 diamonds on a movement best described as kinetic sculpture — will draw a crowd regardless of where in the room it is displayed.
Oris brings its ever-expanding dive watch family to the show. If you are considering a purchase, our Oris Aquis buying guide breaks down every reference and price point before you commit on the floor. Similarly, Moritz Grossmann will be on hand to discuss their Glashütte movements — and if you are weighing up German independents, the Nomos Glashütte buying guide gives useful context on what distinguishes in-house German calibres at various price tiers.
New York Watch Week: More Than One Show
The most significant context shift for WatchTime New York 2026 is that it now sits inside what enthusiasts and trade press have started calling New York Watch Week — an informal name for a cluster of overlapping events rather than any single organiser’s marketing term.
Thursday 15 October: Indies.NYC, a private collector gathering at Hudson Yards (invitation only, approximately 350 attendees). No public tickets.
Friday–Sunday 16–18 October: WatchTime New York at Gotham Hall runs in parallel with Windup Watch Fair at Center415, Fifth Avenue — free to enter, no registration, over 160 brands expected, opening at noon each day. Worn & Wound, which organises Windup, has confirmed coordinated programming between the two shows this year. That means panel discussions and brand events may bridge both venues across the weekend.
The proximity of Gotham Hall to Center415 — roughly a 12-minute walk — means a serious collector can move between the two shows on Saturday or Sunday without a taxi. Plan accordingly: WatchTime opens at 11am, Windup at noon. Start at Gotham Hall for the ticketed brands, walk north after lunch.
Practical Tips for Attendees Flying In
Gotham Hall is at 1356 Broadway, directly opposite the Empire State Building. The nearest subway stops are 34th Street–Penn Station (A/C/E, 1/2/3) and 34th Street–Herald Square (B/D/F/M/N/Q/R/W). No bag drop is provided; leave bulky luggage at your hotel. The venue operates across two floors; VIP access on Friday includes the mezzanine-level cocktail reception, which is where the independent-brand presentations tend to happen away from floor noise.
Watch the full 2026–2027 watch event calendar for context on what comes next: the Geneva auction week follows in early November, and Watches & Wonders Geneva 2027 is already confirmed for April 5–11.
When is WatchTime New York 2026?
WatchTime New York 2026 runs from Friday 16 October to Sunday 18 October 2026 at Gotham Hall, 1356 Broadway, New York City. Friday is a VIP-only evening reception (5:30–8:30 PM); Saturday and Sunday are open to general admission ticket holders from 11 AM.
How much do WatchTime New York 2026 tickets cost?
Saturday and Sunday general admission tickets are $50 each. Friday VIP access (cocktail reception plus full weekend entry) is $250. The Friday VIP + Dinner option has already sold out. Tickets are available at watchtimeevents.com.
Which watch brands are at WatchTime New York 2026?
46 brands are confirmed for 2026, including MB&F, Urwerk, Blancpain, Piaget, Ulysse Nardin, Oris, Norqain, Czapek, Kari Voutilainen, Laurent Ferrier, Ming, Ressence, Glashütte Original, Moritz Grossmann, Bell & Ross, Citizen, and more. It is the show’s largest lineup to date.
Is Windup Watch Fair happening at the same time?
Yes. Windup Watch Fair 2026 runs October 16–18 at Center415 on Fifth Avenue, concurrently with WatchTime New York. Entry to Windup is free and requires no registration. Both venues are approximately a 12-minute walk apart, making it practical to visit both on the same day.
Can you buy watches at WatchTime New York?
WatchTime New York is primarily an exhibition event where brands present their collections rather than a direct-sales floor. Brands may take orders or direct you to their authorised dealers. Some independents do sell on the floor — check with individual brands ahead of your visit.
How does WatchTime New York compare to Geneva Watch Days?
Both events emphasise independent and boutique brands over the mega-conglomerates, but they differ in scale and format. Geneva Watch Days is a trade-and-press event at its core, with consumer access secondary. WatchTime New York is explicitly built for collectors and the public, with ticketed floor access, panel discussions, and a relaxed atmosphere suited to handling watches directly with brand representatives.
Sources: WatchTime — 46 Participating Brands (September 2026) · WatchTime — Standout Watches for WTNY 2026 (September 2026) · WatchPro USA — WatchTime and Windup align for New York Watch Week · watchtimeevents.com — official ticketing (September 2026)
